Commercial / Broadcast
From 2018 to 2024 I handled motion and post-production for Subway in Colombia — first through Gran Comunicaciones, then Datagran.
Promotions, 2x1 offers, social content, and full campaign productions — including the one with Juan Cuadrado. Beyond animating, I ran the unglamorous half: formats, codecs, naming conventions, delivery platforms, approvals, quality control. When COVID changed how the brand spoke, I moved the output to delivery-first messaging at a much faster pace.
All of it running on national television, on billboards and out-of-home screens, and across a network of more than 200 restaurants.
Seven years of holding a brand's visual output steady, under someone else's rules, on someone else's deadlines.